From Diagnosis to Lasting Change
A structured, evidence-based methodology that moves from understanding behaviour to transforming it — with measurable outcomes at every step.
Diagnose
Understand the behavioural landscape
Every engagement begins with a rigorous diagnostic. We map the decision environment, identify behavioural barriers, and surface the biases that are driving current outcomes. This isn't a survey — it's a systematic behavioural audit.
Methods
- Behavioural audits & journey mapping
- Cognitive walkthrough analysis
- COM-B diagnostic assessment
- Stakeholder decision interviews
Deliverable
Behavioural Landscape Report with prioritised intervention opportunities
Design
Architect evidence-based interventions
Using the Behaviour Change Wheel (Michie et al., 2011) and choice architecture principles, we design interventions that address root causes — not symptoms. Every recommendation is grounded in peer-reviewed evidence.
Methods
- Choice architecture design
- Nudge prototyping
- Implementation intention mapping
- A/B testing frameworks
Deliverable
Intervention Blueprint with expected effect sizes and measurement plan
Test
Validate before you scale
We run rapid behavioural pilots — typically 4-8 weeks — to validate interventions before committing resources to full-scale implementation. Inspired by the "test and learn" methodology, we measure actual behaviour change, not just stated preferences.
Methods
- Randomised controlled pilots
- Pre/post behavioural measurement
- Statistical significance testing
- Qualitative sense-checking
Deliverable
Pilot Results Report with go/no-go recommendation and scaling plan
Scale
Embed behavioural change into systems
Validated interventions are embedded into your processes, technology, and culture. We don't just hand over a report — we work alongside your team to ensure the intervention sticks. Drawing on habit formation research (Wood & Neal, 2007), we design for sustainability.
Methods
- Process integration & workflow redesign
- Technology embedding
- Team capability building
- Ongoing behavioural monitoring
Deliverable
Implementation Playbook with KPIs, dashboards, and sustainability plan
What We Stand For
The non-negotiable principles that guide every engagement.
Evidence First
Every recommendation is grounded in peer-reviewed research. We cite our sources and explain our reasoning.
Measure Everything
Inspired by Douglas Hubbard's work — if it matters, it can be measured. We quantify behavioural outcomes from day one.
Ethical Nudging
We follow the principle of libertarian paternalism — helping people make better choices while preserving freedom.
Systems Thinking
Behaviour doesn't exist in isolation. We map the full system before intervening — environment, incentives, culture, and technology.
Build Capability
We don't create dependency. Every engagement includes knowledge transfer so your team can sustain and extend the work.
Radical Transparency
You see our methodology, our evidence base, and our reasoning. No black boxes, no proprietary jargon for its own sake.
Ready to Start with a Diagnostic?
Every engagement begins with understanding. Take our free diagnostic or book a discovery call to explore how behavioural science can work for your organisation.